This is Our Story.
Who wants to flow with new joy?
Let’s make a fresh start with the magic of play. Win new confidence. Spur new imagination. Share a new moment of friendship.
Playfulness is no trivial pursuit – it is the source of creativity,
mental health and happiness.
Unlock life’s full potential. Live, love, laugh and grow as you play.
And you can start right now. Dynamic board games are looking for
happy friends. Dazzling picture puzzles are ready for twinkling
eyes. Creative projects are waiting for sharp minds and clever fingers.
Got it! You are spoilt for choice. While you wait to
make your decision, read on about the two guys
Toys come from the factory.
Joy, from the heart.
Flo – Theory of Play, is the brainchild of Sumit and Ranjeet, and aims to unlock the child inside all our hearts. Let’s all play for
Theory of Play chooses its biggest players.
Ranjeet Narvekar
Director of Rudra Edtech.
Founder Director of Flo - Theory of Play
Ranjeet Narvekar grew up in bustling Mumbai. He completed IT engineering from Manipal. He garnered experience in Augmented Reality and Virtual Reality. It threw up wild possibilities in Gaming and Learning.
Ranjeet gravitated to the exciting power of play. Play, in all its rich experiences impacts how we learn. He had to bring his takeaway from Gaming and learning apps into the real world.
Ranjeet Narvekar ventured into toys and games. He wants to deliver a rich experience through the full dimension of playing and learning activities.
Sumit Malik
Founder Director & Partner, Flo,
Founder Director of Akriti Adcomm Pvt. Ltd.
After getting a degree in commerce, Sumit Malik trained in design. It was quite a logical outcome of a life long love for creativity, but when he stepped out of Art school, he was even more convinced than before that creativity is the only sustainable future.
He started Akriti Adcomm to serve medium to large Indian brands across a wide scope of creative services.
Convincing manufacturers and marketing companies to invest in design and art is one of the greatest challenges. However, originality and inspiration paid rich dividends even in the fiercely competitive field.
Flo, India’s newest and growing toy manufacturing and marketing company, is a different game from the start. The best of classic and innovative games; Detailed and well defined DIY sets; Activities for curiosity and creativity .
Make it a complete check list for young and growing families.
Infectious playfulness.
The idea caught on so fast that the team quickly roped in professionals from design, engineering, finance and production.
The whole company shares one goal – to be India’s finest toy and games company and make the world a better place to play.
